Pantone's 2018 Color of the Year

Sarah Robinson

It's here! Every year, the design community waits with bated breath to see what Pantone chooses as their color of the year. This color really sets the tone for the trends we see in fashion, decor, and beauty for the rest of the year. Let's take a look at what they chose for 2018!

Introducing, Ultra Violet! [PANTONE 18-3838]

So, why did they choose this vibrant shade of purple? When they ventured out across the globe, they started to notice elements of purple everywhere. It made appearances on fashion runways, at car shows, in food trends, and more.

Ultra Violet is also a reflection of what's going on in the world today. While its brightness might seem at odds with the darker mood of the moment, it's actually a perfect fit. As Leatrice Eiseman, executive director of the Pantone Color Institute, explains, "It's also the most complex of all colors because it takes two shades that are seemingly diametrically opposed - blue and red - and brings them together to create something new." It brings together a bit of that darkness, but combines it with light-it's symbolic of the kind of pragmatic optimism we're all feeling right now.

Of course, purple is also the color of royalty, which makes this a fitting choice for a year in which we'll see another exciting royal wedding.

While it might seem a bit intense at first, this saturated blue-toned shade of purple is perfect for creating some excitement in your home. While it might not work as a shade for all the walls in a room, we definitely see Ultra Violet working as a bold accent wall in a dramatic dining room. You could also bring it into your living room with a cool purple sofa, in a luxe velvety texture. For a more subtle vibe, bring the color into your space through smaller accent pieces, like throw pillows, ceramics, and artwork.

We can't wait to start working with this incredibly cool color! We're sure our clients will come up with some amazing ways to showcase it.

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