New Country, New Hope: How An Immigrant Entrepreneur Got A Fresh Start


Just a few months ago, Sion Azulay faced an impossible choice: stay in the political turmoil of his home country of Venezuela, or uproot his family and move to Miami in pursuit of a brighter future.

The decision to leave would change his life, but he knew what he had to do. And it was this risk-taking, passionate and focused attitude that lead Sion to entrepreneurial success. Sion is a member of increasing population of immigrant entrepreneurs who now account for more than a quarter of new businesses in the United States.

Below, Sion tells O2E Brands how immigrating and starting a new business was the best decision he's ever made.

O2E: How did you make the decision to leave your home behind?

SA: I had no choice. I loved my home and had profitable businesses there, but there were serious political problems that forced us to leave. Even though it was hard, I had to do what was best for my family.

I moved to Miami with my wife and our kids four months ago. I already know I made the right decision.

O2E: How did you find WOW 1 DAY PAINTING?

SA: Leading up to our move, I did my research and discovered that real estate is a primary source of income in Miami. So I started looking for an opportunity that would complement the real estate industry.

I have experience in remodeling and restoration and have always been interested in architecture and construction. My franchise broker in Venezuela found WOW 1 DAY PAINTING. As soon as I saw the brand, I knew it was a perfect match.

O2E: You're still in early days. How has the experience been so far?

SA: It has been amazing. The entire network is so professional and team-oriented - not just at WOW 1 DAY PAINTING, but at O2E Brands as a whole. The marketing, the systems, and the people are all there to support you.

In Venezuela, I had my own restaurant and even franchised the business, as well. Starting a business from scratch is hard work. WOW 1 DAY PAINTING makes it so much easier to be your own boss.

We're only a few months in and we're already getting incredible customer feedback. The proof is in the numbers: we're growing.

O2E: What advice would you give to someone looking into a franchise opportunity?

SA: Before you choose a franchisor, talk to as many franchise partners as you can. Ask them questions and learn from their experience. You should also compare the structure and professionalism of the brands you're considering.

There are so many options out there and everyone will try to sell you on what they have to offer. But at the end of the day, it's your responsibility to take initiative and make the decision that's best for you.

O2E: What do you love most about WOW 1 DAY PAINTING?

SA: WOW 1 DAY PAINTING has a strong background that sets you up for success. They are focused on partnering with the right people and it's a special thing to be a part of.

But the concept is what truly sets us apart from our competitors: Anybody can paint, but we can do it in a day.

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